So first, what is TRUSTe?
TRUSTe is the leading provider of online privacy solutions. They have a robust suite of privacy services that help businesses, big and small, build trust with their visitors and help them create and increase engagement across all of their online channels. This includes their websites, mobile applications, their advertising and marketing efforts, etc.
TRUSTe’s mission is simple… “Trust in Privacy”. They review and hold companies (not just paid survey companies) accountable regarding the collection and use of personal data and information. When they provide a business their seal, this is a sign of responsible privacy protection practices and this seal is trusted by millions of consumers all across the world.
Second, why does TRUSTe endorse some paid survey companies?
I think the answer to the first question pretty much answers this second question. When legitimate paid survey companies engage in responsible privacy protection practices, they are endorsed by TRUSTe and this is an organization that you can trust to not only protect your privacy, but to do business with.
I hope that this has answered your questions about TRUSTe. If you have any others, please feel free to contact us.