$6.7 Billion Spent On Marketing Research Each Year

I thought this was interesting and wanted to share it with you today.

According to CASRO (Council of American Survey Research Organization), spending on marketing research in the United States has reached $6.7 Billion. If you look at spend world wide, it is closer to $18.9 Billion.

This is money that fortune 500 companies (and of course smaller companies) spend to collect data from people like you and me, either via phone surveys, or online paid surveys.

A large percentage of that money is paid to the marketing research firm conducting the survey. This goes to pay to set up the survey, the management software that manages the survey, the collection of the data, the storage of the data collected, and interpretation of the data, and delivery of the data to the client.

Lastly, a good chunk of that money goes to pay people like you and me for taking those surveys. This is either awarded in cash, points that convert to cash or other merchandise, or rewards.

Needless to say, there is a ton of money being put into marketing research and a ton of money to be made by taking paid surveys. If there is ever a time to get involved, now is the time!

Here is a link to their report